Heidi Klum launches her new “Shine” fragrance in September 2011

Heidi Klum still looks really hot and knows how to market fragrances! The supermodel (and mother of four!) looked fab as she playfully posed on a Mexican beach and did a luxury photo shoot for her new fragrance, Shine.

Heidi Klum Shine fragrance bottle

Heidi Klum Shine fragrance bottle

Heidi got her sexy on — wearing a loose grey sweater and showing a whole lot of her gorgeous legs in a pair of very short shorts!

The floral fragrance will be released in September. According to an official press release, Heidi raved about the new scent, saying:

“Sophia Loren once said ‘beauty is in the eye of the beheld’ and I couldn’t agree more. Shine isn’t about something that we see, it’s about the way it makes us feel – playful, sensual and radiant. I realize I’m lucky and that I have so much happiness in my life. My fragrance, Shine, is to be worn by all women who embrace life.”

Heidi Klum Shine perfume - golden dress

Heidi Klum Shine perfume ad - Her golden dress is caught by the breeze

Shine, a sultry mix of lily of the valley and spicy pink peppercorn that will hit stores in September 2011, and shared her date-night fashion choices.

Why the name Shine? Heidi Klum says, “It’s one of the words that my husband would say to me, ‘You look beautiful. You shine.’ It’s a wonderful compliment to get—that you’re radiant.”

What advice would you give a man who is buying perfume for a woman? I feel like the fellas need all the help they can get. “[Laughs] I think it’s good to feel out what kind of woman you’re going out with—but I think it’s also good to surprise her and make suggestions based on what you like. When you’re in a relationship, it’s nice to be wearing something that your other half enjoys.”

Heidi Klum Shine perfume ad - grey dress

Heidi Klum Shine perfume ad - grey dress

What’s your area of beauty expertise? “I’ve gotten really good at gluing on false lashes. Right? [Turns to her makeup artist, Linda Hay, seated across the room.] I’m not as good as Linda, but if I have to do it myself, like if I go out with my husband, I can do a big look. People always find that very difficult, but I’ve gotten quite good at it.”

And you prefer the individual lashes? “I think it looks more real than a whole strip; those start peeling off and look like they’re winking at you. I don’t love that.”

Heidi herself seems so fun and relatable, always out with her children and husband.  In an industry filled with celebrity fragrances, I don’t doubt that Heidi’s will stand out as being something young women and mothers alike can enjoy.

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